Campaign URL Builder
Build custom campaign links for Google Analytics tracking.
Detailed Information and Examples for UTM Parameters
The table below explains each UTM campaign parameter, including whether it’s required, an example value, and a short description of its purpose.
| Parameter | Example | Description |
|---|---|---|
Campaign IDutm_id
|
abc.123 |
Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign. |
Campaign Sourceutm_source
|
google |
Use utm_source to identify a search engine, newsletter name, or other source. |
Campaign Mediumutm_medium
|
cpc |
Use utm_medium to identify a medium such as email or cost-per-click. |
Campaign Nameutm_campaign
|
spring_sale |
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. |
Campaign Termutm_term
|
running+shoes |
Used for paid search. Use utm_term to note the keywords for this ad. |
Campaign Contentutm_content
|
logolink |
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. |